Due to the many vitamins, minerals, and nutrients contained within it, women in Asia have used rice water as a hair treatment for centuries. I've infused this powerful mix with Citrus, African and Ayurvedic herbs, and Essential oils for added strength, growth and retention benefits. Apply this rice water to your hair and scalp after shampoo or clay wash. Allow to sit on your hair for 20-30 minutes, or before applying a deep conditioner to maximize your efforts.